Mercedes-Benz Classic Car Travel

Welcome to Mercedes-Benz
Classic Car Travel.

Mercedes-Benz Classic Car Travel is a blend made of a first-class corporate event, and a unique brand experience.

Our collection of classic Mercedes-Benz SL Roadsters can be yours for a weekend, or a week. Take these icons for a spin, and bring your team, or your most revered customers. Travel some of Europe’s most picturesque regions, without looking after accomodations, itineraries, restaurants. Our event programmes are not just unique. They are absolutely care-free. Select a date, and book your flights. We will take excellent care of the rest.

Our Services

High-Class Brand Experience

Mercedes-Benz Classic Car Travel is aimed at all members and decision-makers in Daimler organizations worldwide, friends of the brand and long-standing customers. Mercedes-Benz Classic Car Travel is thus the first choice for planners of corporate events as well as for guests who are looking for a special brand experience 'under a good star', alone or in pairs.

Mercedes-Benz Classic Car Travel offers you a corporate event at the cradle of the automobile. Show your guests, employees and brand ambassadors the impressive world of the Mercedes Museum. As the host, take a tour of the impressive production facilities at the Sindelfingen plant. Take a look behind the scenes at AMG in Affalterbach. These are just a few of the locations which are closely interwoven with the Mercedes-Benz brand and which you will present to your enthusiastic participants as part of a journey at the wheel of our classics.

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Cypress, Vineyard and Renaissance

Côte d’Azur

Yachts, Glamor and Palm Trees

The Alps

Mountain Passes, Cottage Romance and Star Chefs

The Provence

Lavender, Flamingos and Gothic Style

Lago Maggiore

Mountain Roads, Art Nouveau and Palm Trees


Mountains, Sea Side and Paella

Stunning Destinations

Mercedes-Benz Classic Car Travel takes you to Provence, Tuscany and Lake Maggiore. Spread over the sunny season from May to October, guests can book seven travel dates individually. In addition, a whole series of corporate events take place during the same period. These can take place not only at the above-mentioned destinations, but also at a number of attractive destinations which are only reserved for corporate events, such as the Black Forest, the Alps, Mallorca and the Côte d'Azur. As a full-service provider, Mercedes-Benz Classic Car Travel also organises corporate events on request in other destinations in Europe.

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Motivation, Team Spirit &
Brand Identification

The combination of shared experience, driving pleasure and exclusivity has a lasting positive effect on motivation, team spirit and identification with the brand. There are no obstacles or different requirements for the participants - everyone who has a driving licence and likes to drive a car is suitable to drive a Mercedes-Benz classic. As soon as the ignition key brings the cars to life, the heart beats faster. Driving in a Mercedes-Benz classic becomes the central element of the experience, whether in the hills of Tuscany or on coastal stretches of southern France. The images you experience on your journey - a dozen Mercedes-Benz SL lined up against historical backdrops, in the narrow alleys of a medieval village, in the morning in the courtyard of your hotel or at noon in the narrow serpentines of a mountain road - are the essence of a brand experience that will last for many years. No other corporate event is better suited to bind employees and customers to the Mercedes-Benz brand.

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Our Classic Cars

The history of Mercedes-Benz is unique - it is the history of the inventor of the automobile. For the first time, Mercedes-Benz is the only manufacturer to offer the opportunity to authentically experience its own brand history at the wheel of those models that have written history.

MB R107 Cabriolet

The SL (R107)

  • Production: 1971–1989 (237,287 built)
  • 6-cylinder-inline engine, 2,962 cc, 185 – 189 HP
  • Top Speed: 210 km/h (130 mph)
  • Loaded Weight: 1,500 kg (3,300 lb)
  • Assembly: Sindelfingen, Germany

The 'Pagoda' (W113)

  • Production: 1963–1971 (48,912 built)
  • 6-cylinder-inline engine, 2308 - 2778 cc, 150 – 170 HP
  • Top Speed: 200 km/h (125 mph)
  • Dry weight: 1,300 – 1,360 kg (2,900 – 3,000 lb)
  • Assembly: Sindelfingen, Germany
MB R107 Cabriolet


JPN Motors Mercedes-Benz Dealer

For several times, the owner and managing director of Santiago de Chile-based JPN Motors, has been able to win over his best clients and friends to take on the road with Mercedes-Benz Classic Car Travel. The tours where such a great success that repeat customers were busy getting their places secured, and all groups sold out very quickly.

"We are currently planning the fourth event with Classic Car Travel and are enthusiastic about the excellent cooperation with and quality of CCT. The tours have always been designed and branded according to our wishes. Our customers love the tours and are willing to pay a premium price for it. We can recommend every dealer to test CCT as a customer loyalty tool."


Juan Pablo Navarro
Mercedes-Benz Dealer Santiago de Chile

Mercedes-Benz Bank

Mercedes-Benz Leasing GmbH annual 2018 event took 40 winners - the most successful sales people - on a corporate event to the cradle of the automobile. The three-day-tour would combine classic and MY 2019 SL models leading across vineyards, past half-timbered houses to Hockenheim. A wine tasting, a gala dinner and music entertainment were part of the event as well.

"Thank you very much for the great days! We have received such incredibly good feedback from our guests and that was your merit. For this once again my personal thanks."

Sebastian Ritter

Sebastian Ritter
Retail Marketing, Mercedes-Benz Bank AG

Mercedes-Benz Hellas

For VIP customers Mercedes-Benz Hellas used to book tours on seat-in base to Tuscany including full catering packages.

"Our Mercedes-Benz Classic Car Travel weekend was one of the finest during which I could host VIP clients. Tuscany is a beautiful setting for such a driving tour, the Borgo Scopeto property was an adequate noble hideaway, and the itineraries carefully chosen. The selection of Mercedes-Benz SL Roadsters (W113 and R107) was impressive and up to the high standards a Mercedes-Benz client would expect. The team was professional, friendly, and available for spontaneous change requests. I would strongly recommend Mercedes-Benz Classic Car Travel to anybody who wants to offer his clients a unique experience."

John Kalligeros

John Kalligeros
President & CEO Mercedes-Benz Hellas S.A.

Mercedes-Benz Korea

Dealers from Mercedes-Benz Korea extended their visit at the IAA in Frankfurt with a four-day Tuscany Tour. The tailor-made tour took the 20 guests along picturesque country roads across sleepy villages to the art historical highlights of Tuscany. A Hideaway Hotel, stylish wineries, selected culinary highlights and the drive with the Mercedes-Benz classics made the trip an unforgettable experience.

"An unforgettable experience for our dealers! Well organized and supported traveling around in Tuscany with our vintage Mercedes-Benz, getting us back in time with style and comfort. Thank you Walter and team!"


Dimitris Psillakis
President & CEO, Mercedes-Benz Korea Ltd., Seoul

MB Vans Overseas

Mercedes-Benz Vans Overseas event is a must on the dealers' calendar every year. One year back, it was even more so. An intriguing combination of exclusive locations and the pleasure to drive the Mercedes-Benz Classic Car Travel collection on Italian coast roads in spring time led to an overwhelming attendance. In excess of 200 guests could enjoy the Mercedes-Benz Vans Overseas event on a rolling-basis.